Traditional body armor has a problem: it looks like body armor. The tactical aesthetic sends a signal that most professionals don't want to send. It changes how people interact with you. It makes you stand out when you want to blend in.
The Discretion Imperative
For founders, executives, and high-net-worth individuals, discretion isn't optional—it's essential. You need protection that:
- Doesn't announce itself to everyone in the room
- Works in a boardroom as well as a coffee shop
- Allows you to maintain your personal style
- Can be worn daily without fatigue
Why a Puffer?
We chose the puffer silhouette deliberately. It's universally flattering, seasonally appropriate for much of the year, and naturally accommodates internal structure without looking bulky. The quilted design actually helps distribute the weight of the panels while maintaining a premium aesthetic.
"Nobody looks at a puffer jacket and thinks 'armor.' That's exactly the point."
Where It Works
- Board meetings: Hang it on the back of your chair. Put it back on when you leave.
- Conferences: Navigate crowded expo floors with peace of mind.
- Travel: TSA-compliant for carry-on. Protected from airport to hotel.
- Daily commute: Public transit, rideshares, walking between buildings.
The Signal You Actually Send
When you wear the Modusware Puffer, you look like someone who has taste. Someone who invests in quality. Someone who takes themselves—and their mission—seriously enough to prepare for the unexpected.
That's a signal worth sending.
Temperature Range
We optimized for founder weather: 20°F to 60°F. Cold enough for San Francisco mornings, warm enough for New York winters, versatile enough for the unpredictable climates where startups are built.
Protection should be invisible. Style should be intentional. The Modusware Puffer is both.
