The tech founder uniform has evolved. The Zuckerberg hoodie era is giving way to something more intentional—not flashy, but considered. Clothing that signals competence without trying too hard.
The New Founder Aesthetic
Today's successful founders dress with purpose:
- Quality over quantity. Fewer pieces, better made.
- Function integrated into form. Clothes that work as hard as you do.
- Subtle signals. Premium without being ostentatious.
- Versatility. Pieces that work from board meeting to product hunt.
The Outerwear Question
Every founder needs a go-to outer layer. Something that works for the March SF fog, the November NYC wind, and the unpredictable conference center climate control. Something that looks as appropriate over a button-down as it does over a t-shirt.
"Your outerwear is your first impression and your last. It's what people see when you walk in, and what they remember when you leave."
Why Puffers Won
The puffer jacket has become the de facto founder outerwear. It's practical, seasonally versatile, packs small, and projects a certain casual competence. Everyone from Patagonia to The North Face to high fashion houses has embraced the silhouette.
The Modusware Puffer takes this iconic form and adds a layer of function that nobody else can offer: protection. Not protection that changes the look or the weight or the wearability—protection that's invisible.
That's the ultimate in intentional clothing: form, function, and security, unified in a single piece.
